Prognostic Marketing
Website Analytics Services with Matomo!
Get a good idea of what is going on on your website, how people interact with your pages, campaigns, but most importantly keep track of your ROI & ROAS in order to make data-driven decisions.
- A web analytics platform that lets you learn who your customers are and their needs.
- What content works and how engaged your audience is.
- Identify which marketing channels give you the highest ROI.
- Discover blockages and fix pain points for confused visitors to ensure more conversions.
Prognostic Marketing
Our Agency provides Website Analytics services such as Reports of visitors on your website, their Behaviour, Users Flow, A/B Testing, Goal Funnels, SEO Web Vitals, Campaign Performance, Downloads, Heatmaps & Recordings and much more, all in one Dashboard!
This is made possible through Matomo, an open source alternative to Google Analytics and GDPR compliant.
We will adapt the Tracking Report based upon the goals and needs of your website.
You can either chose among our Subscription Plans or simply take a look at our Services.
Do you want to know more about our Subscription Plans?
Unlock the power of sustained growth for your business with our digital marketing subscription plans, designed to provide you with ongoing access to cutting-edge strategies, tailored insights, and measurable results that will keep you steps ahead of your competition.
First Things First!
GDPR compliance with Matomo
Matomo Analytics Dashboards
Why is GDPR compliance important?
You can be fined up to 4% of your yearly revenue for data/privacy breaches or non-compliance, according to Article 83 of the GDPR.
Websites using Google Analytics risk being fined for GDPR breaches. The Court of Justice of the European Union (CJEU) has found that cloud services hosted in the US (like Google Analytics) are not compliant with GDPR and EU privacy laws.
The legal ramifications of these findings has meant that the use of Google Analytics is now illegal in countries like France, Denmark and Austria. Other EU member states are expected to follow with similar rulings against Google Analytics too.
While Google has made efforts to make the new Google Analytics 4 more compliant, the data is still transferred to the US. For this reason, GA4 is not compliant with GDPR (also known as DSGVO in German, and RGPD in French).
For more interesting content, check out our Blog!
Dashboards in Matomo
We offer you the ability to include various types of analytics data on a single page for easier analysis.
You can customise Dashboards to focus on your website goals and then optimise them with your specific analytics users and use cases in mind.
The actual dashboards are made up of widgets which are typically self-contained reports based on your analytics data. There are some exceptions to this, such as widgets containing news feeds and social media integrations.
Matomo comes with approximately 100 widgets by default, and they are all displayed in an interactive card format. Widgets can also be added via plugins if you are using Matomo On-Premise or Matomo for WordPress.
To learn more interesting content, check out our Tutorials!