Check out the features
Visitors
The Visitors feature gives you an overview of the people visiting your website and in what are your users interested in from the content your website has to offer.
One of the unique components to Matomo is the Visitor log, where you can see detailed insights on everyone who passes through your website.
Understanding your visitors is crucial for building your marketing strategy. Knowing the wheres, hows, and whens of your customer’s behaviour allows you to target to those needs and in return helps drive conversions on your website.
We've got these metrics covered
- Location
- Language
- Real-time reports
- How long on average users are staying
- How many pages they're viewing in each session
- Device
- The time of day you're getting the most traffic
- How engaged visitors are with your website
- How many visitors are returning more than once
- How many days it's taking your visitors to return to your website
Through this feature you can
- See where visitors are clicking on your web pages
- What people are searching for on your site
- What hyperlinks are being clicked
- What people are downloading
Behaviour
Through the behaviour feature it is possible to analyse which web pages on your website are proving most popular with your audience.
You can see how many visitors have viewed your pages and where people entered & exited on particular pages on your website.
This data is captured as soon as you install Matomo and doesn’t require any additional configuration.
You should always pay attention into these insights and always look to see how engaged your users are and how to improve your relationship with them.
Acquisitions
Matomo provides full search engine referral information by easily integrating your Google, Bing, and Yahoo! search consoles.
If you are a small business owner and trying to advertise on different digital marketing channels, Facebook, Instagram or Google Ads, with the Acquisition feature it is possible to measure the success of your digital marketing time and investment.
Acquisition shows you the external sources from which your visitor came from before landing on your website.
Your visitor could have come from a search engine, a social media channel, an email, pay-per-click advertising, an external website or they could be coming directly into your website.
Search Engines and Keywords feature gives you the most valuable insights on the keywords your customers used to find your website across multiple search engines.
Under search keywords you can also see keyword ranking positions over time across Google, Bing, and Yahoo!
You can use Matomo’s URL builder to create a unique hyperlink to differentiate which clicks came from where.
Next, under the websites feature you can see what external websites are linking to yours and how popular they are for converting your visitors.
If you want a more detailed overview of which channels are converting into goals and sales for your business, under goals, you can see under the Acquisition Type section more details on the channels that lead to conversions
Use the Acquisitions section to give you an overview on which channels are working for your business and where to make smarter decisions and on which channels to invest in.
The differences of each page could be:
- A different headline
- Less copy vs. more copy
- A different call-to-action
- A different colour scheme for buttons
- An entirely new page layout altogether
Studies have shown that displaying different copy can impact conversions by more than 100%. Or adding an image to a contact form can impact by more than 60%. Try it out yourself!
A/B Testing
When you design an engaging landing page that you want to draw in your visitors; coming up with the right messaging, imagery and layout is a big part of the decision-making process and it’s difficult to say if you’ve put forward the best content to connect with your audience.
The A/B Testing feature is for testing 2 or more different versions of your landing page and to see which one will get the best results.
With A/B Testing; you can drive a percentage of your visitors to version A and a percentage of your visitors to version B.
But the idea is to see if either page A or page B was most successful by analysing which page got your visitor to the next step in the conversion funnel.
When it comes to making data driven decisions to steer your strategy, the data for your visitor behaviour shows you where to be proactive and where to make a better user-experience for them.
Goals
How your visitors are engaging with your business and the way we measure these business objectives in Matomo is through the Goals feature.
How to define a Goal?
Well let’s say that you want to track visitors who subscribe to your newsletter from your homepage.
There are different ways to track a conversion:
The first is to simply track an event when your visitor submits your newsletter form which then triggers a goal.